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Study 1
North America EdTech Service Provider

EdTech Client achieved brand affinity with incremental website traffic and social media engagement.


North America EdTech Brand


Content Marketing
Personal Branding
Social Media Management


An established EdTech company specializing in Data Analytics, Data Science, Artificial Intelligence, and Machine Learning education wanted to grow its presence in a new market. The client had established a presence in the North American region with thought leaders within each of the above domains. Amidst the high budget competition, the client was known for its practical skillset training gearing the students as industry-ready professionals.


The company wanted to increase awareness and attract the attention of the younger audience looking to garner domain expertise for a better-paying job and experienced professionals seeking an upgrade in their careers.


We developed a comprehensive strategy that included optimizing social media posts for resonance, driving credibility via personal branding profiles of the C-level executives, and running targeted SEO for the website. Our content marketing approach comprised a mix of owned and curated articles which were packaged into varying content formats GIFs, static posts, and LinkedIn long-form articles.

Our Result

The company achieved a significant uptick in social media engagement and reached new audiences on social media channels, as well as improved its website traffic by 52%. Additionally, they were able to improve their engagement by 2% in the new region and solidified their credibility amongst their target audience. The objective of resonating with the new target was achieved via engagement of C-suite leadership profiles.

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