Real estate brand grew prominence across social media channels and garnered Digital PR opportunities.
Client
ANZ Real Estate Company
Services
Social Media Strategy
Content Strategy
Branding
Background
ANZ real estate brand had a substantial clientele built through years of networking was seeking social media support to grow their brand awareness in the local region. Purpose was to drive attention of new audience and retain relationship with the existing customers.
Challenge
The client wanted to build their influence amongst new real estate buyers and garner recommendations from the existing customers through Facebook, Instagram and LinkedIn.
Solution
We developed a cohesive social media strategy that incorporated content marketing through digital storytelling. Our campaigns educated and inspired the audience through content formats, industry-trending news and FAQs posted by audience in the various forums.
Our Result
The brand saw a significant improvement in organic reach across all of their social media channels as well as increased web visits by 55%. Additionally, they got requests from publishers and influencers for partnership opportunities.