Digital storytelling led approach generated buzz for the offline marketing activation programs across B2B industry of an IT Nonprofit Brand
Client
APAC Non-profit IT Firm
Services
Content Marketing
Social Media Marketing
Background
A non-profit IT firm in APAC needed to develop a social media strategy that would help them to propagate their offline marketing activation messages.
Result
The strategy was effective in helping the non-profit engage new audiences, while also increasing their relationship with their existing clientele.
Challenge
They desired a storytelling approach that differentiated them from their peers, established thought-leadership in the industry and garnered engagement from the industry influencers.
Solution
Through our multi-channel marketing plans, we were able to engage the organization’s target audience through content marketing, and social media marketing. We focused on telling a story using data-backed research papers that stressed on the benefits audience would get when they attended the offline activations.
