Sports website witnessed an increase in website traffic from organic efforts and social media channels.
Client
APAC Sports Website
Services
Content marketing
SEO
Social media management
Social media advertising
Background
An Asian-Pacific sports website was seeking to grow its audience and extend its reach in the region targeting the sports enthusiasts directly.
Challenge
The website needed to find new and engaging content for its readers, as well as develop effective social media strategies that could be executed quickly and efficiently.
Solution
We developed multi-channel digital marketing plans that incorporated activities such as website content marketing, SEO, social media management and paid ads. The plan centered around daily content development on the trending topics, LIVE match coverage on social media and social media advertising to garner the interest of the target audience.
Result
The website was able to generate visibility amongst 350K audience which led to expansion into new countries within APAC. Additionally, they were able to generate leads for their business through increased web traffic created an integrated communication strategy.